Scientific and pedagogical foundations
Gamified educational ecosystem
Learn to handle money before making real-life decisions.
AliPlay turns financial literacy into a practical experience: each student manages a digital wallet, uses fictional currency and learns to earn, spend, save and invest in a safe simulated environment.
Validated in a real school context
Financial Education Reference Framework · DGEOECD · PISA · UNICEF · UNESCODigital Wallet · AliCoin · Energy BarModular ecosystemCurricular integrationAli Virtual AssistantGamification · Progress · Statistics
How it works in practice
How AliPlay comes to life at school
Students take part, manage resources, make decisions and observe consequences. Ali supports the whole journey and each profile participates according to its role.
The student journey
From participation to decision
A simple sequence that turns participation into practical learning.
Takes part in activitiesLearns by doing and engaging with challenges.
Receives AliCoinsUses fictional currency for educational purposes.
Manages the Digital WalletOrganises available resources and follows movements.
Makes decisionsPractises earning, spending, saving and investing.
Reviews consequencesUnderstands effects, compares choices and adjusts decisions.
Ali supports the whole journeyGuides, offers hints and helps interpret choices without taking away student autonomy.
Who takes part in the ecosystem
AliPlay AdminConfigures and supports
School AdminManages the institution
TeacherFacilitates and monitors
FamilyFollows and validates
StudentParticipates and decides
The 4 AliPlay pillars
Learning by doing
Earn, spend, save and invest in a safe, simulated environment.
Interactive · Click a pillar to explore
EarnParticipate · Complete activities
Activity completed+ AliCoins
Taking part and completing activities creates new opportunities across the ecosystem.
SpendChoose · Make smart purchases
Consumption choiceCompare before deciding
Students practise conscious choices without real financial consequences.
SavePlan · Set and keep goals
Savings goalDefine · save · follow
AliSave helps turn intention into concrete savings goals.
InvestEvaluate · Grow knowledge
Investment simulationRisk · return · decision
AliBot supports exploration of investment and chart reading in a simulated context.
Explore the complete journey in a demoBook a demo
What students develop
Far beyond calculations
The AliPlay experience develops skills that cross the curriculum and citizenship education.
See how these skills come to life in practiceFinancial literacy
Earn, spend, save and invest responsibly.
Decision-making and responsibility
Evaluate options, take ownership of choices and manage resources.
Reasoning and mathematics
Calculation, chart reading and problem-solving.
Autonomy and initiative
Learn by doing in a safe environment with no real risk.
Cooperation
Teamwork, exchanges and group dynamics.
Digital skills
Guided use of educational digital tools.
A modular ecosystem
Pieces that combine around each school
A core set supports the student experience. Complementary modules, custom modules and transversal tools let AliPlay adapt to each institution.
AliPlay core
Core Modules
The central experiences of the ecosystem, always connected to the wallet, AliCoin, Energy Bar and the four pillars.
AliEdu
Multimedia centre with practical activities and learning support content.
AliStore
Educational virtual shop for practising conscious and responsible consumption choices.
AliFun
Dynamic games and challenges that train attention, memory and logic.
AliMarket
Virtual exchange space that encourages circular economy and sustainability.
AliSave
Digital vault for setting financial goals and building saving habits.
AliBot
Intelligent simulator for exploring investments and reading charts with no real-world risk.
Support and extension
Complementary Modules
Tools that add new possibilities to student journeys, teacher work and family participation.
AliStart
Independent onboarding environment guiding students into financial literacy and the ecosystem.
AliBook
School library engagement through reading incentives with fictional currency rewards.
AliFamily
Space for families to follow their children’s actions and validate items in the circular market.
AliTest
Pedagogical portal for quickly creating assessments, corrections, detailed guidance and grade sheets.
Flexible
Custom modules
Developed at the school’s request, based on its specific needs or local context.
- Created in response to a specific request from the institution.
- Can reflect local identity and context.
- Integrated into the same ecosystem.
Integrated
Curriculum integration
Integrates into the curriculum and everyday school life. It is not a separate activity: it supports the work already being done.
- Can be used in the classroom, at home or in projects.
- Connects with content from different subjects.
- Accompanies students across education stages.
1st cycle2nd cycle3rd cycleSecondary
Already applied in practice: tested and operating in a real context in the 1st and 2nd cycles, with expansion under way to the remaining levels.
Transversal tools
What the ecosystem enables
Resources that turn use into monitoring, pedagogical insight and active learning experiences.
GamificationMotivates through challenges and rewards.
ProgressTracks student development.
DashboardsOrganises information visually.
StatisticsHelps observe participation and use.
ReportsSummarises information for monitoring.
Virtual AssistantIntelligent support adapted to the user.
InteractivityPromotes active digital experiences.
See how the ecosystem adapts to your schoolBook a demo
For those who decide and implement
An educational decision with practical impact
AliPlay combines pedagogical value, contextual adaptation and progressive implementation to support more conscious financial decisions.
E
Schools and school groups
Integrate without creating another isolated activity
It integrates into work the school already develops, respecting pedagogical autonomy and each class pace.
- Links with curriculum areas and projects.
- Teacher at the centre of facilitation.
- Progressive start by class, year or stage.
M
Municipalities
Bring financial literacy to schools with a local identity
It can support a shared educational strategy, connecting schools and bringing content closer to the local context.
- Implementation in one or several schools.
- Modules and challenges connected to local context.
- Monitoring participation and continuity.
Supported implementation
How we implement
01DiagnosisContext, objectives and starting point.
02PlanningClasses, priorities and calendar.
03ImplementationAccess, teachers and first activities.
04Follow-upParticipation, adjustments and evolution.
See how AliPlay can be implemented in your institutionBook a demo
The AliPlay assistant
Ali supports the entire ecosystem.
Ali is a virtual assistant that works across AliPlay. She guides, offers hints and adjusts communication to students, teachers and families without replacing the teacher’s pedagogical role.
GuidesHelps users understand the journey and provides hints at the right moment.
MotivatesReinforces participation, progress and autonomy.
AdaptsAdjusts language and context to the user and situation.
Pedagogical foundations
Grounded in reference frameworks. Validated in a real context.
AliPlay combines financial education, citizenship, behavioural economics, learning psychology and gamification with insights gained from real school use.
Scientific and pedagogical foundations
Financial education, citizenship, learning and gamification.
Validated in a real school context
Real-world school use to observe usage and refine the journey.
Designed to evolve
Architecture designed to grow across classes, years and contexts.
See how these frameworks come to life in AliPlayBook a demo
Frameworks and organisations considered in the development
A solid foundation, applied with pedagogical purpose
Key idea
AliPlay aims to recreate essential aspects of adult financial life — earning, spending, saving and investing — in a virtual educational ecosystem using AliCoin, a fictional currency with no real monetary value.
View the frameworks and readings behind the design
Institutional references
- Financial Education Reference Framework — DGE / Portuguese Ministry of Education
- Financial Education Workbooks — Todos Contam
- Financial Competence Framework for Children and Youth — OECD/INFE
- PISA 2022 Results, Volume IV — OECD
- World Bank work on financial education and capability
- UNICEF — digital finance and gamified environments
- UNESCO — Global Citizenship Education
Reference works studied by the team
Financial literacy for children and young people: The Opposite of Spoiled, Finance 101 for Kids, Make Your Kid a Money Genius and How to Money.
Saving, habits and financial mindset: The Psychology of Money, Rich Dad Poor Dad, The Richest Man in Babylon and Secrets of the Millionaire Mind.
Decision-making and behavioural economics: Thinking, Fast and Slow, Nudge and Noise.
Motivation and learning: Mindset, Drive and A Whole New Mind.
Gamification and educational technology: The Gamification of Learning and Instruction, Mindstorms and What Video Games Have to Teach Us About Learning and Literacy.
Frequently asked questions
The essentials, answered
Direct answers to the questions most often asked by schools, school groups and municipalities.
Still have questions? Talk to usWhat is AliPlay?
AliPlay is a gamified educational ecosystem for digital financial literacy. Each student uses a digital wallet and makes simulated decisions about earning, spending, saving and investing without using real money.
Does AliPlay use real money?
No. AliPlay uses AliCoin, a fictional currency created exclusively for educational purposes. It has no real monetary value, cannot be converted into money and all decisions take place in a safe, simulated environment.
Which education stages is it designed for?
For 2026/2027, the operational Student profile is organised from the 3rd to the 7th year of schooling. The AliPlay architecture is prepared to evolve progressively across education stages.
How does it integrate into the curriculum and daily school life?
It can be used in the classroom, at home or in projects and connected with Citizenship Education, Mathematics, Languages, ICT and other areas. It supports existing school work rather than becoming an isolated activity.
What role does the teacher play?
The teacher facilitates activities, quizzes and assessments, organises resources and monitors class participation and results through AliTest and the ecosystem’s other tools.
What is Ali’s role?
Ali is the AliPlay assistant. She guides students, provides hints, encourages participation and communicates in a way adapted to the profile of students, teachers or families.
Is it possible to start with a small number of students?
Yes. AliPlay can start with one class, a group of classes or a pilot project and then evolve progressively after the initial implementation is evaluated.
Is AliPlay suitable for municipalities?
Yes. A municipality can support a pilot project, coordinate several schools, incorporate content linked to the local context and monitor implementation through participation and progress indicators.
How does implementation begin?
It starts with a demo and a diagnostic conversation. It can begin with one class, several classes or a pilot project and then evolve progressively with preparation and support.
Book a demo
Let’s explore how AliPlay can work in your institution.
Tell us about your context. An estimate of student numbers or the intention to begin with one class is enough for the first conversation.
- A demo focused on your context.
- Clarification on implementation and support.
- Definition of an appropriate starting point.