Gamified educational ecosystem
Learn to manage money before making real-life decisions.
AliPlay turns financial literacy into a practical experience: each student earns fictional currency, manages a digital wallet and learns to earn, spend, save and invest in a safe, simulated environment.
- Curriculum integration
- From primary to upper secondary education
- Adaptable to each school context
Student journeySimulated learning environment
Digital walletSimulated balance
1 250 AliCoins
Balanced wallet management62%
P
Teacher facilitatesActivities, resources and monitoring
Ali provides guidanceHints and guidance throughout the journey
Financial Education Framework · DGEOCDE · PISA · UNICEF · UNESCOModular ecosystemFinancial, digital and citizenship skillsTailored modulesConnection with families and the school communityLearning through challenges and quizzesPedagogical monitoring
How it works in practice
Three roles, one connected ecosystem
The student decides, Ali provides guidance and the teacher facilitates — all connected on the same platform.
The student plays and decides
Students take part in challenges and quizzes, earn AliCoins and manage their digital wallet.
Ali provides guidance
Ali guides, provides hints and communicates in a way suited to students, teachers or families.
The teacher facilitates
Teachers create activities and assessments, organise resources and monitor class participation and results.
Learning through experience
Adult financial life in a safe environment
Earning, spending, saving and investing form the cycle students practise through simulated decisions with no real financial consequences.
Earn
Earn fictional currency by participating, learning and completing activities.
Spend
Practise conscious consumption throughout the educational ecosystem.
Save
Keep a balance in the wallet or digital safe and plan goals.
Invest
Explore risk, reward and decision-making under uncertainty through simulation.
What students develop
Far beyond calculations
Every AliPlay mechanic develops skills that extend across the curriculum and citizenship education.
Explore the application by education stageFinancial literacy
Earn, spend, save and invest responsibly.
Decision-making and responsibility
Evaluate options, take ownership of choices and manage resources.
Reasoning and mathematics
Calculation, chart reading and problem-solving.
Autonomy and initiative
Learn by doing in a safe environment with no real risk.
Cooperation
Teamwork, exchanges and group dynamics.
Digital skills
Guided use of educational digital tools.
A modular ecosystem
Components that fit each school
A core set brings together the central experiences. Complementary modules support pedagogical work and can be activated according to each institution’s context.
Core experiences
Core modules
The mechanics that bring the student’s financial journey to life.
AliBot
Financial simulation and chart reading.
AliQuiz
Quizzes, in-class questions, challenges and homework.
AliStore
Educational store for conscious consumption.
AliFun
Attention, memory and logic games.
AliEdu
Multimedia resource centre, activities and learning support.
AliMarket
Exchanges and circular economy among students.
Support and engagement
Complementary modules
Tools that support students, teachers and families, promoting autonomy, reading and participation in school life.
AliProf
Teacher portal, content and assessment workshop.
AliStart
Self-guided onboarding, introduction to financial literacy, mini-games and teamwork.
AliBook
Library engagement through reading challenges.
AliFamily
A school–family connection without overloading family involvement.
Flexible
Tailored modules
Developed at the school’s request, based on specific needs or the local context.
- They begin with a specific request from the institution.
- They can reflect local identity and reality.
- They integrate into the same ecosystem.
Integrated
Curriculum integration
It integrates into the curriculum and everyday school life. It is not a separate activity: it supports work already under way.
- It can be used in the classroom, at home or in projects.
- It connects with content from different subjects.
- It accompanies students across education stages.
Primary educationLower secondary ILower secondary IIUpper secondary
Already applied in practice: tested and operating in real school settings in primary and lower secondary education, with expansion under way to the remaining levels.
For those who decide and implement
An educational decision with practical impact
AliPlay combines pedagogical value, progressive implementation and adaptability. Technology serves a clear purpose: preparing students to make more informed financial decisions.
E
Schools and school groups
Integrate without creating another isolated activity
AliPlay becomes part of the work the school already carries out, respecting pedagogical autonomy and each class’s pace.
- Links with Citizenship Education, Mathematics, Languages, ICT and interdisciplinary projects.
- The teacher remains at the centre of facilitation and monitoring.
- Start with a class, project, year group or education stage, with room to grow.
M
Municipalities
Bring financial literacy to schools with a local identity
A municipality can support a shared educational strategy, coordinate schools and bring content closer to the local context.
- Progressive implementation in one or several schools.
- Challenges and modules that can reflect local context and identity.
- Monitoring participation, continuity and project expansion.
Start with clear criteriaDefine objectives, audience and starting point before scaling.
Monitor and refineObserve participation and adapt the journey to the educational context.
Build continuityGrow across classes, education stages or schools while preserving pedagogical coherence.
The AliPlay assistant
Hello, I’m Ali.
I support each student with challenges, quizzes and rewards in fictional currency, communicating in a way suited to students, teachers or families.
GuidesProvides hints and helps students understand the journey.
MotivatesReinforces participation, progress and autonomy.
AdaptsAdjusts language and context to the user’s profile.
On the institutional website, questions are answered through the FAQ and direct contact with the AliPlay team. Ali retains her pedagogical role within the educational ecosystem.
Pedagogical foundations
Grounded in recognised frameworks. Validated in real school settings.
AliPlay combines national and international frameworks, research and reference works with learning gained through implementation in school settings.
Scientific and pedagogical foundations
Financial education, citizenship, behavioural economics, learning psychology and gamification.
Validated in real school settings
Applied with students and teachers in primary and lower secondary education, enabling observation of use and refinement of the journey.
Designed to grow
An architecture designed to grow across classes, education stages or schools, with monitoring and contextual refinement.
Frameworks that inform the design
A solid foundation applied with pedagogical purpose
Frameworks guide skills and objectives; experience in real settings helps refine how they are developed.
Financial Education Framework
The project seeks, as far as possible, to align with the Portuguese Directorate-General for Education’s Financial Education Framework and its cross-curricular role in Citizenship Education.
View the DGE sourceOECD/INFE and PISA
Money and transactions, planning and management, risk and reward, and the financial landscape relate directly to AliPlay’s four pillars.
View the OECD sourceUNICEF, UNESCO and the World Bank
Cooperation, critical thinking, responsibility, participation and safe digital environments extend learning beyond money.
View the UNESCO source
Key idea
AliPlay recreates key aspects of adult financial life — earning, spending, saving and investing — in an educational virtual ecosystem using AliCoin, a fictional currency with no real monetary value.
View the frameworks and readings behind the design
Institutional frameworks
- Financial Education Framework — DGE / Portuguese Ministry of Education
- Financial Education Workbooks — Todos Contam
- Financial Competence Framework for Children and Youth — OECD/INFE
- PISA 2022 Results, Volume IV — OECD
- World Bank work on financial education and capability
- UNICEF — digital finance and gamified environments
- UNESCO — Global Citizenship Education
Reference works studied by the team
Financial literacy for children and young people: The Opposite of Spoiled, Finance 101 for Kids, Make Your Kid a Money Genius and How to Money.
Saving, habits and financial mindset: The Psychology of Money, Rich Dad Poor Dad, The Richest Man in Babylon and Secrets of the Millionaire Mind.
Decision-making and behavioural economics: Thinking, Fast and Slow, Nudge and Noise.
Motivation and learning: Mindset, Drive and A Whole New Mind.
Gamification and educational technology: The Gamification of Learning and Instruction, Mindstorms and What Video Games Have to Teach Us About Learning and Literacy.
Supported implementation
From demonstration to continuity
The journey begins by understanding the institution’s context and evolves through preparation, support and monitoring.
- 01
Explore
A focused demonstration of the ecosystem and a conversation about objectives, education stages and educational context.
- 02
Define
Selection of the starting point, participating classes, timetable and pedagogical priorities.
- 03
Prepare
Environment configuration, access organisation and teacher preparation.
- 04
Implement
Progressive launch, support for the first activities and any necessary refinements.
- 05
Develop
Monitoring participation and planning continuity or expansion.
It can start simply.
A class, a group of classes or a pilot project can be the starting point for progressive implementation.
First step
See AliPlay in action and discover how it can fit your context.
Frequently asked questions
The essentials, answered
Direct answers to the most common questions from schools, school groups and municipalities.
Ask the team a questionWhat is AliPlay?
It is a gamified educational ecosystem for digital financial literacy. Each student uses a digital wallet and makes simulated decisions about earning, spending, saving and investing without using real money.
Does AliPlay use real money?
No. AliPlay uses AliCoin, a fictional currency created exclusively for educational purposes. It has no real monetary value, cannot be converted into money and all decisions take place in a safe, simulated environment.
Which education stages is it designed for?
The architecture is designed for primary, lower secondary and upper secondary education. The project has already been applied in real school settings in primary and lower secondary education.
How does it integrate into the curriculum and everyday school life?
It can be used in the classroom, at home or in projects and linked with Citizenship Education, Mathematics, Languages, ICT and other areas. It supports existing work rather than operating as an isolated activity.
What is the teacher’s role?
The teacher facilitates activities, quizzes and assessments, organises resources and monitors class participation and results through AliProf and the ecosystem’s other tools.
What is Ali’s role?
Ali is the AliPlay assistant. She guides students, provides hints, encourages participation and communicates in a way suited to students, teachers or families.
Is AliPlay suitable for municipalities?
Yes. A municipality can support a pilot project, coordinate several schools, incorporate content linked to the local context and monitor implementation using participation and progress indicators.
Can it begin with a small number of students?
Yes. AliPlay can begin with one class, a group of classes or a pilot project and grow progressively after the initial phase is evaluated.
How does implementation begin?
The first step is a demonstration and a diagnostic conversation to understand the education stages, classes, timetable, objectives and level of support required.
Which frameworks is it based on?
It is guided by the Portuguese DGE Financial Education Framework and considers frameworks and work from OECD/INFE, PISA, UNICEF, UNESCO and the World Bank, complemented by reference works in behavioural economics, learning and gamification.
Book a demo
Let’s explore how AliPlay can work in your institution.
Tell us about your context. You do not need to know the exact number of students yet: an estimate or the intention to begin with one class is enough for the first conversation.
- A demonstration tailored to school leadership, teachers or a municipality.
- Clear information about implementation, scale and support.
- A conversation focused on the institution’s context and objectives.